Data Quality. Team Performance. Digital Growth.
A results-driven AI Data Operations & SEO Strategist with 5+ years of experience scaling organic search visibility and refining LLM algorithms. From deploying automation across 7 countries for 187% efficiency gains, to outranking global OTT platforms for 3M+ monthly impressions, I ensure high-precision AI evaluation and digital growth at scale.
Liputan6.com
I started my career hunting for truth. Conducting online content research, offline and online interviews, and writing updated news for the Citizen6 desk—a news section focused on social media virality. This was where I learned the most critical skill: finding the story in the noise, verifying facts obsessively, and communicating with clarity.
That foundation shaped everything that came after. When I moved into SEO and later into AI data quality, I carried one core instinct to every project:
"What does this actually mean? Is it accurate? Does it serve the person on the other end?"
Vidio.com · Bareksa · Onduline
From digital journalist, I scaled my research and data-centric strategy skills into SEO. I dove deeper into the technical side of the digital world, learning how to crack Google's algorithm and drive meaningful traffic. By combining journalistic rigor with technical optimization, I transformed site performance across multiple industries and improved organic growth at scale.
Details →ByteDance
As newer generations found information on emerging platforms like TikTok, I challenged myself to evolve. I transitioned from serving Google's algorithm to building AI algorithms myself as part of ByteDance's AI Data Service. I scaled my expertise to handle global data quality challenges across LLMs, recommendation systems, and video understanding—ensuring the algorithm serves users with the same integrity I learned as a journalist.
Details →English Proficient · Based in Indonesia
Open to new opportunities (local/international, freelance/full-time)
Bachelor of Communication Science · GPA 3.60 · Graduated 2020 · The foundation behind clear thinking and precise communication.
Recognized as an Outstanding Individual at ByteDance for exceptional performance and contribution to the AI Data Service & Operations team.
Indonesia · Japan · Malaysia · Vietnam · Thailand · Philippines · United Kingdom · United States · Mexico · Brazil
Fluent in cross-cultural communication with international teams and global stakeholders.
As Search E-commerce QA at ByteDance, I was responsible for the accuracy and quality of search and recommendation systems across TikTok Shop and Tokopedia, two of Southeast Asia's largest e-commerce platforms. My work spanned data annotation, video evaluation, LLM evaluation, vendor management, automation engineering, and cross-regional quality leadership.
Built and deployed Excel-based automation tool scaled across SEA + US + UK, dramatically cutting AHT and boosting efficiency by 187.46%.
Reduced 54.78% irrelevant results and eliminated 4.73% duplicated recommendations through systematic data quality audits on Tokopedia's platform.
Reduced 56.52% error rate and optimized team workflows leading to significant accuracy improvements and 11% boost in overall work efficiency.
Trust & Safety Outstanding Individual award for exceptional individual contribution to AI Data Service & Operations.
Led interns from Kampus Merdeka Program at Vidio.com, training them in SEO basics, on-page optimization, and technical SEO. Guided their growth from beginners to capable practitioners.
Hosted a 90-minute SEO class covering Basic SEO, Keyword Research, and SEO career prospects for registered participants of the Halolearn event.
Hosted a 120-minute webinar for school employees on SEO and Website Building Strategy, translating technical concepts for a non-technical audience.
Open to freelance projects, full-time roles, and consulting, local or international.
Data annotation, QA, SEO strategy, or all three.